Management

We provide wide range artist management services since 2005, covering all areas of development and maintenance of business operations, including production of all kinds, legal assistance and accounting, content management, rights management, social media support, marketing strategies and campaigns, show booking and handling of concert tours, etc., etc. We represent artists and defend their interests whenever needed, working as full-on partners side by side. In current situation that has developed in Russia, we spent time making sure that all our regular services are supplemented with important additions such as opportunities for business administration outside of Russia (operating from foreign companies), cooperation with international labels and agencies with official documents and payments to ensure security and legitimacy of all business encounters.

A very important detail of our work is digital content and paperwork administration, which is possible thanks to unique software, developed especially for our purposes. All signed contracts, transactions, financial reports and counterparts information is always at the tip of our fingers.

Promo

We specialise on content digital marketing and advertising, providing our clients with strategies for campaign across all available social networks. We know the specifics of music and media industry and focus on maximising the effect of the campaigns. We are always on a look out for new trends and quickly adapt to ever-changing reality of content promotion.

We also specialise in creating and support of eco-systems for artists where all the content is being represented in one place together with platforms for tickets and merchandise sales. This provides the opportunity to collect all data associated with interactions with content and any items on sale and form a data base of loyal fans with future p2p communication.

Booking

We book shows and organise tours of any complexity across Russia and neighbouring territories, working both as promoters and/or agents, depending on the task. Tickets to our shows are being sold independently at artists’ websites, which helps us expand fan data base and maintain connection to the fans when we need to communicate important information to them.

We assist to artists at all stages of preparing the show, starting from dates and venue booking, to negotiation of best possible conditions, to executing proper technical and logistics requirements, accommodations, local promotion, etc. We pay special attention to financial management of all tours and are proud of our administration system, which has all paperwork digitalised and catalogued.

We make sure all our deals are executed officially, all taxes are paid and all fees are paid in accordance with signed contracts.

Production

Full circle production of tracks and albums, including recording and mixing/mastering.

Our projects

info@invmail.ru

Merch

We design, manufacture and sell all kinds of merchandise via artists’ official merch shops.

Coaching

We help aspiring and established artists, managers, music business entrepreneurs and highly ambitious people of all spheres to achieve their goals, develop companies, enjoy creativity, work and life on a daily basis. Below you will find more details on the types of coaching we provide.

Mentorship for aspiring artists

• Analyzing song demos, production and mixing of tracks, live performances, giving feedback on material quality and commercial potential
• Building strategy for creative development
• Help producing and promoting the records
• Optimizing of financial investments and monetization of content

Transformative coaching for established artists and highly ambitious individuals

• Analyzing and acknowledging achievements and discovering new paths forward
• Work on self sabotaging behaviour, feeling of stuckness, looping thought patterns and destructive habits
• Help with getting back into inspiration flow, building motivation, setting up for highest path

Coaching of top managers in music industry

• Attunement of processes inside the company
• Managing roles and responsibilities within the staff
• Training in teamwork within highly ambitious environment

Coaching of music industry entrepreneurs

• Heart centered business: building a company around inspiration and nourishment
• Responsibility, motivation, consistency: how to build a company that will last and grow for years
• Building a company's structure and attunement of all business processes

Coaching is performed by founder and CEO of Merkaba Century, music industry professional with 30 years of experience, practicing coach and somatic therapist Asya Zorin.

To find an available slot and book a coaching session, please write to office@merkabacentury.com.